Chapter 1: Video Questions
- Due No due date
- Points 6
- Questions 6
- Time Limit None
Instructions
Watch the videos linked here and then answer the questions and probes based on the video. You may re-run the video as needed. Please note how only history that relates to current strategies or strategic challenges is relevant. History that doesn’t relate to those is just trivia.
https://www.youtube.com/watch?v=XUBeH7VQaFY
“How Starbucks Became An $80B Business” (7 minutes, 39 seconds)
https://www.youtube.com/watch?v=_FGUkxn5kZQ
“Why Starbucks Failed in Australia” (6 minutes, 49 seconds)
https://www.youtube.com/watch?v=f9zTwJB47OY
“How Starbucks Beat the Odds in Italy” (9 minutes, 8 seconds)