Welcome to the Active Learning companion to Activities for Color: The Secret Influence!

Thank you for your interest in Cognella Active Learning materials for Activities for Color: The Secret Influence by Cherie Fehrman and Kenneth Fehrman.

Cognella Active Learning provides students with an online learning environment where they can engage with course materials to reinforce key concepts. You can customize your Cognella Active Learning environment by selecting the materials that best fit your teaching style and the needs of your students. One of our Cognella Active Learning adoption specialists will walk you through each step of the adoption and course setup process.

This is a preview that contains a limited sample of Cognella Active Learning materials. The full listing includes:

Flashcards
Quizzes

If you are interested in seeing a full demo, please email us and one of our adoption specialists will follow up with you.

About Activities for Color: The Secret Influence

This text is based on well-controlled scientific studies that dispel the misinformation about color that has become commonplace. It shows how color/light affects us, from our health to our spending habits, our perceived image, our communication, and even our weight, our sex lives, and why we choose one brand of laundry detergent over another. We wanted to reach a large population and present scientific facts without boring people into a coma, so we have tried to keep the writing lively and to personalize it from our own experience when appropriate. This book should be helpful to the layperson and to design professionals and design students.

The Active Learning component of this course provides flashcards and quizzes that accompany the text to help students study the influence of color and light from the convenience of their own computers. Students can use these resources as they progress through the modules to gain a firm grasp on the material at a pace that works best for their learning ability.

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Preview of Activities for Color: The Secret Influence