Welcome to Active Learning for Engaged Persuasion in a Post-Truth World!

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About Active Learning

Thank you for your interest in Cognella Active Learning materials for Engaged Persuasion in a Post-Truth World by Stephen K. Hunt.

Cognella Active Learning provides students with an online learning environment where they can engage with course materials to reinforce key concepts. You can customize your Cognella Active Learning environment by selecting the materials that best fit your teaching style and the needs of your students. One of our Cognella Active Learning adoption specialists will walk you through each step of the adoption and course setup process.

This is a preview that contains a limited sample of Cognella Active Learning materials. The full listing includes:

14 decks of digital flashcards
14 quizzes (12 chapter quizzes and 2 appendix quizzes). Each question bank contains 20 multiple choice questions
8 interactive case studies. Topics covered include Fear Appeals (chapter 4), Social Judgement Theory (chapter 9), Research Methods (appendix B), plus many more.
14 sets of skill-builders. Each set contains drag-and-drop, fill-in-the-blank, and mark-the-word activities to help students review key concepts from the chapter.
30 short-response assignments. Topics covered include Using Persuasion for the Common Good (chapter 3), Compliance-Gaining Techniques and Sequential Persuasion (chapter 8), Theories of Behavioral Reactions (chapter 11), plus many more.
26 interactive YouTube videos. Topics covered include Fake News (chapter 3), Dangers of Vaping (chapter 5), Nonverbal Persuasion (chapter 12), plus many more.
14 DIY study guide assignments.
14 discussion prompts.

If you’re interested in seeing a full demo, please email us and one of our adoption specialists will follow up with you.

To access the preview content, click "Modules" in the left-hand navigation.

About the Book

Engaged Persuasion in a Post-Truth World provides an innovative approach to inspire students’ interest in persuasive communication in today’s ever-evolving world. The book moves beyond theory and addresses new media, engaged citizenship, and deconstructing messages in a post-truth world to deepen students’ exploration of persuasion.

This multi-disciplinary, research-driven textbook highlights contemporary studies in persuasion. It covers the dynamics of persuasion, including important source, receiver, and message components while also exploring the effects of persuasive communication on receivers’ attitudes, values, beliefs, and behaviors. Students examine the application of persuasive communication concepts and theories to their lives in multiple contemporary contexts, such as campus, residence, workplace, classroom, and online communities.

Unique themes explored in the book include the application of contemporary persuasion theory and research to the post-truth era, the influence of new media on persuasive communication, and how students can use persuasion to become civically engaged and advance the common good.

A highly relevant and wholly original approach, Engaged Persuasion in a Post-Truth World is an exemplary text for courses in persuasive communication.

Preview of Engaged Persuasion in a Post-Truth World (Hunt)