Welcome to This Thing Called Marketing!

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Thank you for your interest in Cognella Active Learning materials for This Thing Called Marketing by Jonathan Lezon.

Cognella Active Learning provides students with an online learning environment where they can engage with course materials to reinforce key concepts. You can customize your Cognella Active Learning environment by selecting the materials that best fit your teaching style and the needs of your students. One of our Cognella Active Learning adoption specialists will walk you through each step of the adoption and course setup process.

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160 multiple choice questions developed by the author for student assessments and practice with the chapter materials.

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Preview of This Thing Called Marketing (Lezon)