Welcome to the Cognella Active Learning Companion for

Behind the Manipulation: The Art of Copywriting!

Thank you for your interest in Cognella Active Learning materials for Behind the Manipulation: The Art of Copywriting by William Barre.

Cognella Active Learning provides students with an online learning environment where they can engage with course materials to reinforce key concepts. You can customize your Cognella Active Learning environment by selecting the materials that best fit your teaching style and the needs of your students. One of our Cognella Active Learning adoption specialists will walk you through each step of the adoption and course setup process.

This is a preview that contains a limited sample of Cognella Active Learning materials. The full listing includes:

10 "Key Concepts Review" fill-in-the-blank activities
3 quizzes (60 multiple choice questions)
3 decks of flashcards
10-step Portfolio Guide - an interactive lesson with activities along the way to help students build their portfolio and land their dream job.

If you’re interested in seeing a full demo, please email us and one of our adoption specialists will follow up with you.

To access the preview content, click the Get Started link below.

Preview of Behind the Manipulation: The Art of Advertising Copywriting (Barre)